Yoko London: in search of the most exclusive pearls since 1973

Yoko London, a brand founded in 1973 by the Hakimian family, has made the world’s largest and rarest luxury pearls the distinguishing element of the treasures it creates. The company works exclusively with 13 different pearl farms around the world in search of and selecting the most beautiful and original on the market, in other words, those with the rarest colours and largest dimensions.

Every pearl is accurately hand-picked and mounted by experts at the company’s workshop in London. That is why every item takes months, or even years, to complete. The main objective is to try to redefine the way in which women of all ages wear pearl jewellery, demonstrating how it can be classic and elegant yet a modern fashion accessory at the same time. As many VIPs, from Michelle Obama to top model and philanthropist, Natalia Vodianova, Beyonce, Katy Perry and Lady Gaga, who wear the brand, amply demonstrate.