Growth and solidity for Vicenzaoro September 2023
Vicenzaoro continues to grow, recording a 6% increase in total visitors in the September edition. Foreign participation reaches 50% with 132 nations represented, including many new presences.
Among foreign visitors, 52% come from European Union countries, 17% from Asia and the Middle East, 11% from the Americas, 4% from Africa and 1% from Oceania. Spain, Germany and France are those that most represent Europe, followed by the United States which leads the ranking of non-EU visitors.
The just concluded edition saw a significant increase in arrivals from various nations, including Switzerland (+46%), Belgium (+25%), UAE (23%), and Turkey (+6%). Among the new presences, instead, African countries such as Mozambique, Ghana, Mauritius, Benin, Zambia and Burkina Faso, Ivory Coast and Kenya have registered. Additionally, new participation was recorded from further afield, including the Virgin Islands, Mongolia, New Zealand and Vanuatu.
Vicenzaoro September confirms the solidity of the Italian gold and jewellery sector, with growth in both turnover (+10.2% in the first six months) and exports (+9.3% in the first five months) of "Made in Italy".
The solidity of the sector was also confirmed by the Minister of Made in Italy, Adolfo Urso, in his welcome message at the opening ceremony of Vicenzaoro, which began with a tribute to President Lorenzo Cagnoni who recently passed away.
These data highlight the important role of Vicenzaoro as a catalyst for Italian exports in an international context. Vicenzaoro remains a point of reference for large international buyers, hosting 400 foreign buyers thanks to a program organized by the ICE Agency and the Ministry of Foreign Affairs and International Cooperation.
Through the collaboration of Trendvision Jewellery + Forecasting with IEG and under the direction of Paola De Luca, the most recent trends in the jewellery sector are presented at Vicenzaoro September, providing a preview of the path that designers, the market and consumers will follow in the next 18 months through the launch of the Trendbook 2025+. This event is an authoritative point of reference for the entire community interested in understanding the future of the sector, addressing key issues such as the impact of artificial intelligence on human creativity in jewellery design, discussed both in the Trendbook and in the international seminars preparatory to the World Conference in Jaipur in October.
Vicenzaoro consolidates its presence in the watchmaking sector, involving a community of TIME B2B operators and organizing the VO'Clock Privè event, open to the B2C public. In total, around sixty companies in the watch industry were involved, both for the exhibition part and for the discussion sessions and seminars that bring together experts and enthusiasts.
A collaborative program of events between IEG, the municipal administration and the economic categories, together with various local entities, gave life to VIOFF, the Vicenzaoro Fuori Fiera. This program offers Italian and international visitors the opportunity to discover Vicenza through sensory experiences that embrace food and wine, artistic heritage and museums in key points of the city, making it the capital of jewellery.
In terms of visibility, the 2023 edition of Vicenzaoro September recorded a total of 134,830,414 million average gross contacts both in Italy and abroad. Vicenzaoro's social channels received almost 20 million views (impressions) during the event. Views by professional operators on exhibitor profiles on the B2B platform The Jewellery Golden Cloud exceeded 150,000, with a growth of 15% compared to the previous year. Finally, Vicenzaoro September has also become an international point of reference for the participation of important institutional and associative organizations, including Confindustria Federorafi, Confartigianato Orafi, Confcommercio Federpreziosi, CNA Orafi, Confimi Industria Categoria Orafa ed Argentiera, Assogemme, Assocoral and AFEMO, the Association Manufacturers and Exporters of Jewellery Machinery, CIBJO, the World Jewellery Confederation, and the MAECI (Ministry of Foreign Affairs and International Cooperation) and ICE (Agency for the promotion abroad and the internationalization of Italian companies).