"E-commerce and new internationalization opportunities"

For years ICE Agenzia has been supporting the digitization process of Italian companies through e-commerce and digital export channels. Since 2015, ICE Agenzia has been laying the foundations for activating an innovative multi-channel strategy to promote Italian companies on the foreign markets.

The strategy is based on three pillars:
• Education: Training courses, online training and coaching as part of promotion projects, operating manuals and numerous other tools available to export companies and professionals to help them face the challenges of the new millennium on the international markets;
• Partnerships: partnerships with top global players, marketplace leaders and other digital platforms to generate traffic and increase visibility with the aim to promote Made in Italy;
• Promotion: investments in digital marketing and targeted O2O (offline to online) activities to increase traffic and sales for the companies involved in the projects.

The Projects that ICE Agenzia will be presenting at VOICE on Saturday, 12th September at 1 pm (link pre-authorized event) include:
• ICE Agenzia and JD.COM together to promote Italian companies on the Chinese market. A new project in collaboration with the second largest Chinese B2C e-tailer to create an ITALY NATIONAL PAVILION and increase Italian company and brand presence at advantageous conditions on both cross-border and general trade channels. www.ice.it/jingdong
• A collaboration agreement between ICE Agenzia and Tencent IBG (WeChat) to promote Italian companies on the Chinese market. ICE Agenzia has signed a collaboration agreement with Tencent IBG (WeChat) in order to allow Italian companies to enter the Chinese e-commerce market at advantageous conditions through WeChat. www.ice.it/wechat

On Saturday, 12th September, the ICE Agenzia Team will be available to provide further details of the projects. To contact the ICE Agenzia Team and fix an appointment at the Show, write to: Ecommerce@ice.it.