Digital Talks Vicenzaoro September 2019
The meetings dedicated to Digital Innovation with important members of the sector are back. To discover the latest news from the digital universe, take part in Digital Talks, organized in collaboration with Federpreziosi.
On Sunday 8th and Monday 9th September, space will be given to the “digital store” world in all its forms.
The meetings will in fact provide further information, thanks to the participation of distinguished sector experts, on the best communication strategies for the jewellery world on the web, on how to transfer the luxury consumer experience from off-line to on-line (and vice versa) and on the various ways of buying on the Internet.
See the Digital Talks programme in detail:
Sunday 8th September 2019
1.30 p.m. –2 p.m. |Hall 6 – VO Square
DAVID VERSUS GOLLIATH – ALTERNATIVE STRATEGIES
The indisputable growth of online commerce and the evidence for small and micro-companies of adopting communication strategies that allow them to preserve their activity are at the center of a survey conducted by Format Research on the evolution taking place in companies in the gold sector.
Speaker: Pierluigi Ascani, President of Format Research Srl
2 p.m. –3 p.m. |Hall 6 – VO Square
WEB LUXURY: BRINGING THE OFFLINE CONSUMER EXPERIENCE ONLINE
The steps necessary to obtain online visibility through conventional and non-conventional methods, and strategies to convert the created traffic.
Speakers:
Veronica Civiero, Social & Marketing Expert
Luca Mastella, Head of Growth @ Marketers
3 p.m. –3.30 p.m. |Hall 6 – VO Square
RICHLINE AND THE TRUSTCHAIN™ PROJECT
Speaker: Mark Hanna – Chief Marketing Officer of Richline Group
Monday 9th September 2019
1.30 p.m. –2 p.m. |Hall 6 – VO Square
CUSTOMER R-EVOLUTION
How to increase retail performance through digital. Know your consumer and learn to tell the value of the product and the brand.
Speaker: Valentino Bergamo - Ceo Calicant.us
2 p.m. – 2.30 p.m. | Hall 6 – VO Square
LIGHT, AN ELEMENT TO ENHANCE YOUR JEWERLY
Each jewel is the result of the meticulous work of an entire professional staff within the company. It is creativity and passion that from an idea, become a product. Photography is the means to exalt it and make it shine. Technique and lighting to shape the light and make the jewel, a dream.
Speaker: Marco Bucco – Photographer
Introduce and moderate the meetings: Steven Tranquilli, Director of Federpreziosi Confcommercio Enterprises for Italy
