Bros Manifatture at VOICE
After the lockdown, we are all more appreciative of what counts in life, giving more importance to our relationships and emotions. So Chakra, the range of best sellers by Brosway, now has a line of softer, more precious bracelets, together with new necklaces and earrings. These are important symbols that accompany and represent thoughts, feelings, and states of mind, elegant amulets to re-awaken energies, dreams and emotions. The key to the collection is the symbol for infinity, representing eternity and optimism, as well as love without discrimination, limits or boundaries.
Pianegonda is presenting the Tecum collection in polished 925 silver, carved or black gun with elements in 18kt gold. Lightweight chains with a minimalist, elegant feel emphasised with a snap hook in the shape of infinity. The particular shape of the sideways eight and the system used to join the links mean this jewellery piece can be lengthened and customised in a simple and at the same time, unique manner. Polished silver reflects the beauty of diversity, merging with and at the same time breaking away from the rules of tradition.
Pianegonda, Bros Manifatture group jewellery brand, launches its new ad campaign challenging the divide between past and present, as represented by infinity, the symbol par excellence, and able to express feelings of love without limits or boundaries. A cultural message from a brand with a strong international feel, which has been choosing girls of colour for years to highlight the need for inclusion and to break down the barriers of discrimination, stereotype and prejudice. A strong, androgynous woman who is proud, confident and determined to reach her goals. A woman able to challenge tradition, choosing fearlessly to be herself.
Rosato on the other hand, uses the iconic hot air balloon to show the ability to change perspective, letting go of our fears and embracing the future, confident of being able to face the challenge. To change habits, viewpoints and to look at the world through new eyes, means activating the positive energies we need to fight our own “battles”.
Rosato continues its partnership with the Fondazione Umberto Veronesi for the “Pink is Good” project, dedicated to the prevention and cure of breast cancer, founded in 2013. In October, at participating jewellery stores and the boutique stores in Rome, Milan, and Forte dei Marmi, it is possible to support research by purchasing a Limited Edition charm. Among the jewellery pieces, precious silver miniatures in the shape of a hot air balloon, to represent the four elements: earth, fire, air and water.
