The Watch Room, located in the LOOK district pavilion, dedicated to fashion jewelry, is a space of great visibility, elegant and functional, where twelve brands present the latest collections and previews, in the most important moment of the year in view of the purchases of final clientele for the Christmas holidays.

The Watch Room aims to provide a current and ample overview of the international watch world, from high-range brands to those more in line with the latest fashion trends.

Carl Edmond

Carl Edmond is a new Swedish watch brand designed by Eric Giroud and Adrian Glessing.
The Carl Edmond watches are expression of the values of the brand, and they are designed for a courageous and joyful audience, confident, fashion forward and striving for more with some light-heartedness in them. Carl Edmond are about embracing everyone and offering a watch to the citizens of the world, our community will be filled with people from all kinds of backgrounds with a shared love for great style, boldness and joy.


Junghans was founded in 1861 in Schramberg, Germany, and from the beginning it is specialized in the development of high precision mechanisms with the production of chronometers. Each watch is produced with great attention to detail, technological expertise and high standards of design and quality. The collection comprises charismatic timepieces reflecting the history and present of the company. As multi-faceted as the Junghans portfolio, there is a single uncompromising standard: combining traditional processing with cutting-edge technology and design.


Pryngeps, a brand that, in 2016, celebrated its sixtieth birthday, is a reference to Italian style throughout the world and has knowingly managed to grow and innovate over the years without ever losing touch of the familiar feel it began with. Pryngeps watches symbolize passion, Made in Italy tradition, mechanics and comfort. The company's aim is to make sure that "there is a Pryngeps watch for every emotion."


Born in a cutlery workshop in 1884, Victorinox has stood for quality, functionality, innovation and legendary design for more than 130 years. Since 1989, Victorinox has added to its range of products the watches produced in Switzerland. Each watch is made and designed to achieve the perfect balance between performance and timeless elegance. Victorinox guarantees that its products meet the highest standards in every area and that quality is always unexceptionable. Tradition, quality and innovation have always been the values that guide the company.


Nautische Instrumente Mühle-Glashütte is now the only watch manufacturer in the German town of Glashütte that is still owned by a long-established local family. The family has been based in the Glashütte region for more than 700 years and has been working in the town's watchmaking industry over a total of five generations without interruption. The company's current focus emerged under the management of the fourth generation of the Mühle family: the production of high-quality wristwatches, marine time systems and other nautical instruments.

Just Cavalli

Just Cavalli watches emerge for their fresh, dynamic and original style lines. For Just Cavalli, the watch is not just a simple accessory, but represents the desire to give sparkle and shine to one’s look, but with simplicity and practicality. Just Cavalli watches are designed and built for young and dynamic minds, always looking for something new. In a Just Cavalli watch, the precision of the functioning mechanisms meets the design and creativity of the Italian designer to create a unique and inimitable wrist accessory.


The wrist watch brand Orient was born in 1950 in Japan, focusing immediately on the creation of watches with an automatic mechanism. The company is considered a leader in the production of mechanical watches. Orient wrist watches are unique wristwatch accessories so the entire design, production and marketing cycle is performed within the same manufacturer. Orient watches are appreciated all over the world for their extraordinary quality-price ratio and for the reliable guarantee offered by the company even after the sale.


The Barbosa brand, watches, jewelry and fashion accessories are designed and marketed with the aim of becoming a reference point for those looking for trendy products with an eye to elegant creativity and refinement. The spirit embodied by the brand is that of the Navigator, that is, the one who in his life never stops, wants to discover, interpret his life without fixed patterns, in complete freedom. Barbosa supports those who choose the concept of "journey" as a way of life understood as a desire to discover oneself and others as personal growth and as Social sharing of one's being, affirming one's personality.


Since 2001 Manfred Brassler creates his classical timepieces with this unique characteristic in the technical and cultural tradition of early watchmaking: they have only one single hand with a fine needle point that enables the wearer to read the time. The company founder wanted to create an alternative to wristwatches that showed time as something constantly racing along. MeisterSinger watches are easy to read because Brassler gave their dials the practical, clear readability that classical gauges and measuring instruments still have today – and which makes them unmistakable. Typical characteristics are the leading zeroes on the hour digits and the highly domed glass.


Since 1955, Corum has adopted the creativity and boldness as its guiding principles. Acknowledged brand both for the aesthetic appeal of its models and for its technical excellence, Corum is proud to contribute to perpetuating the time-honored values and expertise of Fine Watchmaking. The iconic collections are enriching with a powerful modern touch bearing the hallmark of innovation and technical breakthroughs. The continuity and the longevity of its collections are not mere words at Corum: the Admiral has been sailing the oceans for 50 years, while the Bridges collection has been making its mark on watchmaking history for over 30 years.


The LUMINOX brand was born in the USA in 1989 as a supply for the Navy SEALs and since 2006 it is part of the Swiss Mondaine group. Its peculiarity is already enclosed in the name, which combines the two Latin words lumi and nox - light and night. In fact the Luminox watches have an extraordinary night visibility, guaranteed for 25 years, thanks to the gas-powered light tubes installed on the hands and in the details of the dial. The other two proprietary technologies that make these watches unique are the materials with which they are built: CARBONOX and CARBONOX +.


PICTO® is the idea of two young danish, Steen Georg Christensen and Erling Andersen, made in the 1980s.
With its clean and minimalist traits - a dot and a line - PICTO® marks a new way of marking time. The time is marked by a point that rotates on the dial, while the minutes are shown by the single hand. A wristwatch that gives an image of time, instead of measuring it. A design with minimalist and clean lines, composed of a dial and a single hand. Since 1984 PICTO® is a new concept of time, a challenge to the traditional lifestyle marked by the rigor of the clock.

Green time

Born in 1987 from the idea of creating trendy watches, for a young, fashion, life-loving and unwilling audience, Green Time produces watches designed to satisfy precise tastes, attentive to exclusivity and details, but also sensitive to novelties or materials. Products made with natural and eco-sustainable materials (wood, marble, paper), free of toxic and artificial materials, handmade and designed with a low environmental impact. Green Time draws inspiration from the wonders of nature: each watch is a unique piece: the veins of wood, marble and natural stones make each object exclusive.

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